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*Aerial photography broadens the reach of your listing

Aerial photography helps to broaden that audience to show not only the property (the exterior and grounds) but also the neighborhood, and the best selling features.

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*You are selling more than a house, you are selling a lifestyle.

If you believe the adage of “location, location, location,”  aerial photography helps to show off the best features in the immediate vicinity of the property. If there is a pool in a condo complex, an aerial shot of that pool – or of a delicious looking fruity drink on a stand with an umbrella on it – help to convey emotion and tell a story. Notice the billboard signs for cars: most are 60% car, 40% or more attractive driver and passenger having fun. They want people to think: “Wow, that looks like fun! That could be me if I buy this car!”  In the same way, aerial photography of a tennis or golf club near a new home might be just the ticket to interest qualified buyers to take a second look.

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*Aerial photography tells a story. 

This is true for all types of buyers, but especially high-end ones. For example, one buyer of a condo in the mountains said that one of the primary selling features was a bus going frequently to the local ski area. The idea of being able to roll out of bed, jump into your ski clothes and be on the mountain in 20 minutes is very appealing to the segment of buyers looking for ski houses, especially to those with children.

Showing an aerial video of the bus, and then the mountain off in the near distance gives people perspective on the distance between two distinct locations in a meaningful way.

 

 *Aerial images can highlight all of the appealing features in the area.

This is really showing things outside of the property itself. If the home is in a good school district, an aerial video of the cool new school may be just the ticket. Showing the new school fields, where parents can envision their children happily running, shows home buyers an important feature of the community. For a different type of property, seniors might like the idea of the new tennis courts, library, or community center. Any buyer might like the tennis courts, the cool library, or the new safety center if the area appeals to multiple types of  “buying personas.”

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